Chances are, if you’ve come to this page, you have already heard of SEO or Search Engine optimization. It’s become an almost mandatory part of business in the modern age if you would like your business to be visible on Google. Before we get into the details of how to keep on top of SEO, first we’ll cover the basics.
Essentially, it means improving (or ‘optimizing’) your website to increase its visibility when people search for terms relating to your business in a search engine. By increasing your visibility, more people are likely to visit your website, and therefore you’re more likely to appeal to prospective customers.
So, now you know how brilliant SEO can be to get potential customers to visit your site, now you can learn about how to make sure you’re doing as much as you can for your business’s SEO.
There’s no shortcut or substitute to great content that is authoritative, of good quality, and, crucially, relevant. This is because if you want to rank highly on a search engine, you need to produce content that people will be looking for. While it’s contested, aligning the content that you produce with the search intent of searchers is one of the most important things that you can do to improve your SEO.
To keep you on track, do some research and look at the top-ranking pages on your search engine for things that you’d like to sell or promote. Now, look at what these first hits have in common to see what searchers are looking for. More often than not, it would be better to write a blog post about the product that you’d like to sell, rather than trying to boost product pages.
For each piece of content on your website, identify a keyword phrase based on what you think someone might use to look for your page. Once you’ve chosen what that keyword phrase will be, you can then need to use it across the page. Consider using the phrase in the title page, heads, subheadings, and even the URL. While it is important to use the phrase frequently but not to the point at which it becomes unnatural. Usability and readability are – despite what you may think or have heard – still more important than keywords.
Search engines look favorably on sites that feature regularly updated content, meaning that you’re most likely to attract more visitors if you keep refreshing your content. Updated content is actually one of the best signifiers of a site’s relevancy (which, as you know, is important for page rankings) and therefore sites that are regularly updated are favored because a search engine wants to deliver customers to the most up-to-date material. So, if you struggle to keep on top of this, set yourself reminders in a diary or schedule so that you don’t forget.
Keeping a blog to complement your business website is a great way to boost your SEO. You can use these posts to create relevant, interesting content that’s rich with keyword phrases. You can position your website to answer the questions that your potential customers are asking when they search. It can lengthen the amount of time that customers spend on your website, which boosts their engagement and improves your likelihood of turning them into a customer. Not only that, you can add in internal links that boost SEO, and, most importantly of all, you can connect with your audience better.
As you’ve seen, SEO should be a crucial part of your business growth strategy. You’ve learned how important it is to create relevant, genuine, and authoritative content, but that doesn’t mean your work is done now. To truly keep on top of your SEO and make sure your page is ranked as highly as it can be, you need to continuously monitor page performance. To do that, you can implement SEO monitoring.
Essentially, this means conducting technical SEO audits in which the site is evaluated based on its performance and security. All links will be checked, alongside checks for security issues that may have occurred. Essentially, SEO monitoring will bring to light any common issues that can have a negative knock-on effect on your SEO.
Hopefully, this article has helped you to understand the basics of SEO a little more and will help you to improve your business’s SEO.
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