4 Tips for Creating The Perfect Website

Designing the perfect website—a possibility or a myth? These days, there are many aspects of building your website that you need to consider to ensure that you deliver the perfect user experience. For example, a website that takes longer than 2 seconds to load can instantly detract from the user experience and make people turn off before they even see anything.

By implementing these tips, you can create a website that attracts visitors and keeps them engaged. The benefits of a user-friendly website are numerous, from increased traffic to higher conversion rates. So, if you want people to land on and stay on your website, these tips are your pathway to success.

Make it Easy

The last thing you want to do when designing your website is to make it so that people need to figure things out and find information themselves via detective work. Leave it all in the open and leisurely, and make things as easy as possible from the instant the site loads. Your site architecture and navigation needs to be simple, clear and make sense to how the user will use your website. Because if it’s not, then they will look elsewhere for someone who does offer this.

Speed It Up

Simply put, this means that you are eliminating wasted time or waste from the user experience. If you need to get people to click through a page for sign-ups, then this page needs to load fast, i.e., in sub 2 seconds; think of instant gratification here. If you want them to enter details, don’t ask for everything but the kitchen sink; request essential details only that are easy and quick to input, i.e. first name and email. The less they have to do, the faster it is to get things on your website; this goes for sales and ordering for ecommerce sites, too, the better the user experience will be.

Meet Expectations

Specific design features and conventions are in place when creating websites, which are there for a reason: they work. Suppose you’re trying to reinvent the wheel and throw different things into another mix that can confuse people or cause doubt about the functionality of your website. Keep the same standard conventions and only implement different ones if you know and are confident you can do it better, but for the sake of familiarity and ease of use, sticking to tried and tested ones is your best bet.

Test Early and Often

Testing is a vital part of your new website. If you don’t test it, how will you know how it performs in the real world? Ensure you have strong lines of communication with your developers and testers to enable feedback to flow and be interpreted correctly. Look for things that don’t work, get feedback, and act on it. The last thing you want is to launch your website, but you only find it awash with issues and poor functionality. Tools like Quality Hive can be instrumental in garnering and implementing effective feedback to help you tweak your design and functionality to ensure that once the website is live, it’s 100% perfect and doing exactly what it needs to do.